WhatsApp is one of the most popular free communication mobile app owned by Facebook. WhatsApp available for iPhone, Android, BlackBerry, Nokia S40, Nokia Symbian, Windows Phone.
How does WhatsApp Make Money
Most companies that offer free services are well backed by venture capital funds or through online advertising.
WhatsApp is free of charge service but for one year from the time you register. The company does to people ‘used to’ and become addicted to it after one year, you have pay $0.99.
For example, Line App, which is very popular in Japan, Taiwan and Thailand, which now has three main sources of income: Games free-to-play to make money buying in-game virtual items or other services; “Stickers” with cartoon characters that users buy and send as messages; and the official accounts for companies and celebrities who pay dues to send a number of promotional messages. Last month, the line said revenue for the fourth quarter of 2013 increased more than fivefold to 12.2 billion yen ($120 million) from 2.2 billion yen a year earlier.
Also Sequoia Capital invested about $8 million in the company, and many other investors are interested in investing in the company. In India, Reliance Communications has partnered with WhatsApp to provide a single framework for prepaid WhatsApp Plan to its Reliance users. Thus, WhatsApp is to make money by tie-ups with telecommunications companies also popular.
With Facebook backing it, WhatsApp could get more time to get to a long term business model since the application seeks to expand its user base. “The monetization will not be a priority for us,” said CEO Jan Koum in a WhatsApp conference, after announcing the agreement with Facebook. “We are focused on growth.”