The first thing to determine is the answer to the question “What is visual merchandising?” Put in its simplest form, is how well organized product displays in stores in ways designed to encourage you, the customer, to buy their product.
Sounds easy enough? But as consumers become savvier in recent years, brands have to be smarter and more creative struggle to get your hard earned pounds to their funds.
It seems retailers give more importance to the techniques and processes used to achieve this goal, namely the role of visual marketing teams increased.
Each brand their own ways of doing things, but all based on the same basic principles. Already when new stores are at the expense of the architect’s drawing boards given class layout.
Some areas will always be constant due to the nature of the matching store, such as footwear departments, but in other areas designed to be more flexible and reflect the seasonal changes. From a customer perspective, their journey starts with windows.
This is the first opportunity to grab the potential sales and creative teams headquarters spend hours researching trends, visiting museums and galleries, and leaf through magazines to come up with eye-catching views.
The entrance to the first area you will usually hit the area where the trend of the product shown in the window is located. This is another great opportunity to wow your clients with a gorgeous display doll wearing the product.
Dolls also serve another function – the ability to sell. By adding a few key accessories, otherwise good outfit can be made uber-desirable.
The key here is to make your client on a journey around the store – Location is key for this facility. Combination of heights and helps create a sea of bodies all at the same height and location.
Play with angles creating paths through each department. How do you place the product on a wall bays is essential to create costumes and color balance arm configurations.
Think about your classes adjacency socks – next shoes, tees and denim shirts. Presents a model to integrate key departments. Department Jeans example, this additional opportunity to highlight the latest range of tees or shirts are the trend.
If floor space is limited, use high levels or areas within the bay wall by a combination of bodies, legs or accessories as ways to introduce a product.
When planning seasonal layout effects bear a brain. Fall / Winter coats and sweaters to sit closer to the front of the store in prime, or pull together a summer festival based trend near the front. But remember to keep a balance of space throughout, you do not want customers to feel crammed in.
There are some tricks that are used as well. “Eye level is buy level” is the password drilled into multiple virtual machines, but a more subtle techniques such as tactile displays are used – as soon as you touch your product the chance to take him home increases 22%.
VM techniques vary depending on the type and size of the business, but an understanding of how the elements can trigger buy could translate to a dramatic increase in sales.
Benefits of Visual Merchandising
Capture the attention of buyers is achieved mainly through a shop window. By creating the right effect at the store you can actually create an urge potential customers to make purchases.
This aspect of presenting products are available to stimulate sales known as visual merchandising and marketing techniques is one of the oldest and most effective retail sector. So what are the benefits of a policy purchased apparel showcase effective?
Creating and Inspire – Products page effectively stimulates push potential customers to make a purchase. For example, if a woman walks past wearing a beautiful doll is likely to continue to look and be motivated to look the same. It affects sales significantly.
Enforcement of the Store / Company Identity – There are shops or companies all their uniqueness and individuality and it can be expressed in the way products are displayed. There needs to be built echo issue with buyers. This is especially true with franchises or chain stores which have the same structure.
Create a Shopping Experience – Retail sales is not only spoken the final purchase process. This entails the involvement of potential buyers at different levels. There is an attractive shop is one primary link between the store and buys and first impressions are lasting impressions. Large initial contact may lead to future relations with buyers.
Making a Statement – Some products require more aggressive marketing techniques that can include the use of visual accessories. Window dressing can be effective in creating engaging marketing gimmick surely will attract many eyes can eventually convert to sales.
Artistic Expression – A showcase clothing is an art and an expression that can be used as a compliment to the design and color scheme of the store. No doubt they are impressive displays quite attractive glasses.
Apparent that Store Window is not only a Visual Component – It plays a large role in dictating the spending habits of potential customers. This is the reason why a shop window dressing should be well planned and executed to ensure that it captivates the right target market.
This will lead to sales conversions that lead to shopkeepers. Remember, if you do not have enough skills to do a good job in the window of a clothing store you need to get an expert to do it; bribes that will in the long run.
Role of Visual Merchandising?
To see what you are buying, Even if something looks colorful or interesting then the children would want it and if it makes noise, So it affects people in all aspects particularly the presentation.
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