Do you have a blog that gets a large amount of traffic? If so, you can sell advertising space on your blog and earn money online through it.Here are the best tips to make money online by selling ad space on your blog.
Assess the Traffic
The first thing you need to do is assess your traffic. Collect important information about your traffic that potential advertisers will want to know this information. Here are some of the most important data to collect about getting traffic to your blog.
• Alexa Rank
• daily unique visitors / month
• daily page views / month
• Demographics (Location)
After you evaluate your traffic, the next thing you should do is to determine what form of advertising you want to offer and how much you want to charge for advertising space. Most people sell banner ads and text link ads on their blogs, but you can offer other types of advertising.
Did you know you can get paid to place your opt-in form on your website? Yes, banners and text links are not the only things you can use in your ad to.
Once you understand what type of advertising you want to offer, you need to understand pricing model to use. There are different ways to charge for advertising. The following are the most common.
- Click – advertisers pay only when someone clicks on their ad
- CPM – advertiser pays a certain amount of money every time their ad is displayed 1000 times (for example if you are committed to publishing $5 CPM, the advertiser will have to pay $50 if their ad created 10,000 impressions.)
Flat rate, an advertiser pays a set fee for advertising regardless of impressions or clicks
Figure out how much to charge for the area you want to sell can be tricky. If you are not sure what to charge, take a look at what other bloggers are charging for advertising space. Make sure you look at the blogs that have a motion similar to yours.
Find out Advertisers
If you need to selling ad space on your blog than you have to put together your advertising package (s), then you can move on to finding advertisers. The first thing you should do is set up your own website to let advertisers know ad space is available.
You can do this by adding a space on your blog that says “Your ad here”. This line runs banner advertisements and text. Make sure you link to your blog that goes into more detail about your options.
Advertising pages generally good list of benefits of advertising on the blog, traffic data, pricing, payment options, ad space is available, and contact information.
At this point, you have two options. You can sit back and hope that the measurements and your contact advertisers advertising space on your blog, or you can put more effort to get advertisers to buy advertising space.
It would be wise to select the second option that you may be waiting a long time advertiser to come to you. If you want to sell your ad space as fast as you can, get out and let others know that you are offering advertising space on your blog. There are many ways to do this, but some of the best methods listed below.
Banner ad Networks
Sign up such BuySellAds network and list your blog has so advertisers can see what you have to offer. Many bloggers have success through banner ad networks. Remember that you can not get to keep 100% of the money you make from the sale of advertising space through these networks, as they often take a cut of your profits.
There are many webmaster forums allow their members to advertise their market awareness. Many of them have advertising section where members can buy and sell ads. Digital Point Forum is one such forum. You can make a thread notify other webmasters you sell advertising space on your blog. Make sure you obey the rules of these forums.
Reach the site owners
You can also apply directly to sites and see if they would like to selling ad space on your blog.
Suppose I own a blog about parenting. I can go and check out the sites that appear in them ads search engine for keywords related to parenting. I would contact them directly and see if they would like to publish my parenting blog and direct them to my campaign.
I can search for blogs related to order and see who is posting them.
These are just a few ideas you can use to reach out to potential advertisers. If you do some research, you can come up with a long list of potential advertisers. Once you have a list of potential advertisers, contact each of them with a good pitch.
Do you think that selling ad space on your blog would be easy? Even with all that has been said so far, there are still other things that need to be done as ad management, payment processing, storage and advertisers happy.
As you can see, selling ad space on your blog requires some effort before you can make money online, but it can be worth it if you play your cards right.