Hence, users now get additional savings on the purchase they were going to make anyway. The Cashback concept is very popular in the US, UK, France, Australia and recently we are seeing a few sites in India also.
This model creates a great win-win ecosystem. The retailer gets additional sales for a small cost and the user gets a discount on their purchase.
So before you shop online, be sure to check for a cashback site in your country and get paid to shop!
About the Author: Rohan Bhargava is the founder of Cashkaro.com, one of India’s leading cashback and coupon websites. Prior to founding Cashkaro, Rohan spent several years in the hedge fund industry in London. Rohan graduated from the London School of Economics.